Hi, I'm Giselle Grayson, Creative Director & Brand Leader building brands that drive growth, relevance, and revenue.

With over 15 years of experience across media, lifestyle, and consumer businesses, my work connects brand, storytelling, and performance. I lead the development of full brand ecosystems, from identity and campaigns to content, e-commerce, and marketing systems that deliver measurable results. I partner with founders and leadership teams to build and scale brands at critical moments of growth.

OMGIRL
Brand Transformation | DTC Growth Rebuilt a fashion brand after a 70% revenue loss by leading a full transition to a direct-to-consumer model.
WARNER MEDIA/ROOSTER TEETH
Creative Direction | Brand Ecosystem | E-Commerce Growth Led creative across a multi-platform entertainment company, scaling brand systems and driving revenue growth
ONTIC
Brand Transformation | B2B Marketing | Event Experience Repositioned an enterprise security platform through brand, digital, and live experiences to improve clarity, perception, and market presence
CHANEL
Experiential Design | Brand Integrity | Luxury Experience Created a high-touch luxury experience translating Chanel’s heritage into a refined and memorable VIP experience
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