Omgirl became a pioneer in yoga wear, and quickly found a loyal following worldwide. I worked with their founder when the market changed from wholesale to online retail. After a devastating loss of wholesale business I was able to help them build an e-commerce experience for their loyal consumers who who could no longer find their brand in their usual stores. Within three months we replaced the entire revenue lost from wholesale business, and by the 6 month mark we had tripled business through strategic ads and elevating the photography to include lifestyle and street style looks.

Role:

Creative Art Director
Team:
Megan Fielding, Owner

Inhale the future, exhale the past.

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