RTX

Experiential design is the art of creating moments that last. It goes beyond staging events, it’s about blending strategy with sensory impact, where every detail is intentional and every interaction tells a story. Rather than simply entering a space, audiences step into a narrative they can touch, see, hear, and feel. Think of it as choreography for the senses: light, texture, sound, and design working together to guide people through an unforgettable journey. From brand activations to conferences, experiential design transforms spaces into immersive experiences and audiences into active participants.

RTX was a premiere gaming and entertainment convention taking place in the US, Australia, and the UK. The primary goal was to create an evergreen brand style that could change in theme each year, while remaining consistent to create strong brand recognition and year-over-year excitement for what would change throughout the style and theme of the events!