Role + Responsibilities:
Associate Creative Director
Video Producer/Director
Associate Creative Director
Video Producer/Director
During my time with Johnnie Studio, I was the Associate Creative Director for Argo Group, leading the creative and brand initiatives across teams. Working alongside a team of creatives both internally and at Argo, we developed a comprehensive set of brand guidelines, updated visuals, and a strong foundation for creative deployment.
I collaborated with our in-house strategists to redesign the UX/UI of Argo's primary website, which included overhauling the navigation, homepage layout, and several secondary pages. Additionally, I spearheaded the development of social video templates that were customizable and easily editable by the Argo team, ensuring a cohesive brand identity across their social media platforms. These efforts extended to their print materials, photography, and videography.
Video Production
In our quest to elevate Argo Group's narrative, we concentrated on seamlessly integrating high-quality video, stock footage, and interview clips. This approach allowed us to effectively communicate the stories that are integral to the essence of Argo Group.
Human connection
Furthermore, we refined our focus to enhance both the quality of our footage and the storytelling content essential to Argo Group. Our aim was to vividly capture the personal and human aspects of collaborating with Argo, enriching the narrative with authenticity and resonance.
