omgirl
Role + Responsibilities:
Creative Director, Lead Designer
Creative Director, Lead Designer
As Creative Director for omgirl, I led the brand’s transition from a wholesale-focused, direct-sale line carried by Neiman Marcus and Saks Fifth Avenue into a fully realized DTC e-commerce business. After the company lost half its wholesale accounts, I repositioned the brand with an elevated visual identity and built a complete online storefront.
The new e-commerce platform not only recaptured but exceeded the gap—tripling the lost wholesale revenue within the first three months and firmly establishing omgirl’s presence in the digital retail space.
