ROOSTER TEETH
a WarnerMedia company
a WarnerMedia company
Role + Responsibilities:
Head of Creative Services
Lead Designer
Sr. Graphic Designer
Art Director
Head of Creative Services
Lead Designer
Sr. Graphic Designer
Art Director
After 15 years of growing their niche community vertically, Rooster Teeth was in a position to expand laterally to new audiences through film, video content, and animation. I came onboard to lead the creative team in refreshing and elevating the brand identity to appeal to multi-media conglomerates that could help Rooster Teeth reach the next level in entertainment.
Within my first 18 months with the company we were able to achieve a polished and modern look and feel to the company branding, in addition to the 300 shows our team branded and created campaigns for. We worked with Michael B. Jordan on the development of the animated series gen:LOCK, saw our popular animated series RWBY take over Time Square for NYCC, and ultimately we were successfully acquired by Warner Media in 2018.
