Overview
Ontic is a security intelligence and threat assessment platform serving enterprise organizations. The brand required a more sophisticated and scalable identity to match its position in a complex B2B market.
I led creative direction across brand, digital, and event experiences, including Ontic Summit.
Challenge
•Highly technical product with limited brand clarity
•Need to elevate perception for enterprise audiences
•Disconnected brand experience across digital and events
Approach
•Refined brand identity for clarity and authority
•Developed a cohesive visual system across digital and experiential touchpoints
•Elevated storytelling to better communicate product value
•Aligned brand with enterprise-level expectations
Execution:
Brand & Digital
•Creative direction across web, campaigns, and product marketing
•Designed systems to simplify complex messaging
Summit (Event Experience)
•Led creative for Ontic Summit
•Built cohesive event identity and environment
•Extended brand storytelling into physical and digital experiences
Impact
•Elevated brand perception within enterprise market
•Improved clarity of product positioning
•Created consistency across digital and live experiences
Leadership
Partnered with executive stakeholders to align brand strategy with business goals, leading cross-functional teams across design, marketing, and production.
BEFORE AFTER
Led a full brand evolution for a B2B platform, aligning product storytelling, digital presence, and event experiences
